Introducing Decision Quality Score — grade every action

The ad operations companion
engineered for scale.

Vela monitors every ad set, kills the losers, scales the winners, and compounds ROAS — around the clock, with a full audit trail.

A
Apex Capital
Goal 3x · 11m ago
Last 14 days
Apr 26 – May 9 · 14d

Overview

Last 14 days · Purchase objective

Total Spend

+47.6%

$54,173

Revenue

+656.1%

$849,833

ROAS

+412.7%

15.69x

Daily Budget

$3,886

+0.0%

Purchases

8,637

+649.1%

ROAS

14.69x

+342.5%

Performance

ROASCPACTR

Trusted by performance teams managing 8-figure budgets

Apex CapitalNorthwindCrumbsMeridianGreenleafSkipBasepointForge
Vela identified three losing ad sets before I even opened my laptop. Our ROAS jumped from 4x to 9x in a quarter.
Alejandro Ruiz
Head of Growth · Apex Capital

The platform

Everything performance media needs.
Nothing it doesn't.

Action Center

Decisions, queued and ready.

Every ad set scored against your goal. Kill, scale, hold, or investigate with one tap — and a full audit trail behind every move.

Explore the queue
KILL
T6C · Concept 14
$187 spend · 0.62x ROAS
SCALE
T6C · Concept 6
$1,921 spend · 14.7x ROAS
INVESTIGATE
AA1 · Backup
$94 spend · 1.4x ROAS
Vela suggests

Kill T6C · Concept 14. 7d signal beats 3d. Saves $38/day.

Rules & Targets

Your playbook, in plain language.

Compose rules with thresholds you actually trust. WHEN spend > $150 AND ROAS < 1x THEN kill — no scripts, no Zapier, no surprises.

Browse rule library
Scale 1 — Strong Winner +20%
WHEN spend_7d ≥ $100 AND roas_7d > 5x
THEN Scale +20%
Kill 2 — High Spend Below Threshold
WHEN spend_7d ≥ $150 AND roas_7d < 1x
THEN Kill
Conflict

Two rules matched Concept 14. Vela picked Kill — higher confidence on 7d window.

Confidence92%

Overview

The dashboard your team opens first.

Spend, revenue, ROAS — pinned to your goal and updated by the minute. See pacing the moment something drifts.

See the dashboard
Spend
$48.2k
+12%
Revenue
$612k
+18%
ROAS
12.7x
+0.9
Goal pacing

On track for $2.4M revenue this month — +8% ahead of pace.

Decision Quality

Vela grades its own work.

Every decision gets a score. Track acceptance rate, override rate, and dollar impact week over week — so the engine compounds with your team.

How scoring works
KILL
T6C · Concept 14
DQS A
SCALE
MX9 · Static Pack
DQS A+
WATCH
CT4 · Hook A/B
DQS B
Acceptance rate
87%

of Vela's decisions accepted as-is

Start with 14 days
of Pro, for free.

Connect your ad accounts and watch Vela queue its first decisions inside an hour. No credit card required.

Built for the pace of media buyers. Vela runs on infrastructure that keeps up with your most ambitious campaigns.

$184M
Ad spend optimized monthly
12.4M
Decisions executed per week
3,200+
Accounts running on Vela
99.99%
Uptime

Always-on

The media buyer that never sleeps.

Vela watches every ad set across Meta, TikTok, and Google — every hour, every day. It scores performance against your goal and stages the next move before you log in.

  • Catch losers in hours, not days — kill before spend snowballs
  • Scale winners with confidence using ROAS + 7d/3d guardrails
  • Every decision tied to a rule, an outcome, and a quality score
Vela recommends

T6C | Concept 14 just crossed $150 spend at 0.62x ROAS. Two conflicting rules also matched — recommend Kill based on 7-day signal. Estimated savings: $38/day.

Built for production

Trust the engine running your spend.

Enterprise-grade security

SOC 2 Type II, GDPR, SSO, SCIM, and full audit logs out of the box.

SOC 2GDPRSSO

Multi-account, multi-client

Built for agencies and prop firms running dozens of accounts in parallel.

WorkspacesRolesSCIM

Built for speed

Sub-second decisions on millions of data points — feels instantaneous.

<400ms99.99% uptime

Loved by performance teams

The teams compounding ROAS are running on Vela.

4.9/5
G2 · 410 reviews
87%
Decision acceptance rate
"Vela is the first tool we've trusted to make decisions without us in the loop. ROAS up, hours saved, and the team finally focuses on creative — not babysitting dashboards."
PS
Priya Shah
Director of Performance · Northwind Commerce
3.2x
ROAS lift
26
Hours saved / wk
"DQS changed how we run reviews. Every action is graded."
MC
Marcus Chen
Crumbs
"Replaced three scripts and a spreadsheet. Single source of truth."
EV
Elena Vargas
Meridian
"Onboarded in 40 min. Day three it had paid for the year."
TR
Tomás Reyes
Greenleaf
"Pacing dashboard is finally honest. No cherry-picking."
SL
Sofia Lindgren
Basepoint
"I sleep better. Vela watches the accounts at 3am."
DO
Daniel Okafor
Forge
"Conflict resolution alone is worth the contract."
AB
Aisha Bello
Skip
"We scaled from 4 to 22 accounts without adding headcount."
JW
Jonas Weber
Apex Capital
"Audit trail makes client reporting take 10 minutes flat."
RK
Riya Kapoor
Brightline
"DQS changed how we run reviews. Every action is graded."
MC
Marcus Chen
Crumbs
"Replaced three scripts and a spreadsheet. Single source of truth."
EV
Elena Vargas
Meridian
"Onboarded in 40 min. Day three it had paid for the year."
TR
Tomás Reyes
Greenleaf
"Pacing dashboard is finally honest. No cherry-picking."
SL
Sofia Lindgren
Basepoint
"I sleep better. Vela watches the accounts at 3am."
DO
Daniel Okafor
Forge
"Conflict resolution alone is worth the contract."
AB
Aisha Bello
Skip
"We scaled from 4 to 22 accounts without adding headcount."
JW
Jonas Weber
Apex Capital
"Audit trail makes client reporting take 10 minutes flat."
RK
Riya Kapoor
Brightline

The Vela promise

Navigate by performance. The next era of performance media runs on Vela.